Often times within this industry, we meet people who will partially launch their business because they honestly believe that there is a special and secret trick that they don’t have to help them become successful. This isn’t just in business, but in life in general. They tell themselves that they don’t have the skills, finances, techniques, mental fortitude, the time, the leadership, or the step by step guide that will help them achieve massive success. Let me tell you something:
What you see depends on the story you tell yourself over and over again.
If you have convinced yourself there is no way, then there will be no way. Even when it’s clear for many others. You create what’s called a “Scotoma” or a blind spot. Let me explain. Have you ever in your lifetime been tasked to find something you were convinced you couldn’t find? Your parents may have tasked you to find the salt in the kitchen on the second shelf in the cabinet, but you told them you didn’t know where it was. So they send you to go get it. However, on your way to the kitchen, you kept telling yourself you didn’t know where it was or it wasn’t there at all. It didn’t matter how many times you looked where they told you to look, you couldn’t find it.
So one of your parents enter the kitchen and pull the salt from the shelf that was right in front of you. The problem is, you looked on that shelf many times and still couldn’t see it. So what happened? Why couldn’t you see it. Here is the reality of it:
Your eyes saw the salt, but your brain couldn’t receive the information because of the story you kept telling yourself: “It’s not here”. It’s that saying: If it was a snake, it would’ve bit me!
That happens in business too. When you keep telling yourself that you don’t have the tools, you won’t be able to see that you had the tools the entire time. When you keep telling yourself that you don’t have the skills, you won’t be able to find a way to supplement the skills you currently have. When you keep telling yourself that you don’t have the leadership, you won’t utilize the team that you already have and become the leader. Stop telling yourself a story that will lead you to defeat.
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